[PLUMPING EFFECT FOR FULLER LIPS: Ruby Kisses lip liner delivers a unique plumping effect with a tingling sensation that gives your lips a fuller more voluminous look SEMI-MATTE FORMULA: Enjoy a semi-matte finish that’s smudge-proof with 12 different color options providing long-lasting customizable wear for a flawless lip line every time HIGH PIGMENT COVERAGE: Our lip liner offers buildable medium to full coverage ensuring a bold color payoff that stays vibrant throughout the day EASY TO BLEND: Use a brush to help seamlessly blend your lip liner with your favorite Ruby Kisses lipstick or lip gloss enhancing your overall lip look NO-SHARPENER NEEDED: Convenient click-to-dispense design means no sharpening is necessary making it easy to maintain the perfect lip line anytime anywhere]